Rabona Sports Agency operates in the domain of sports management, consulting, and marketing; it was founded in 2014 in Ljubljana, Slovenia. The owner and the founder of the Agency is Denis Selimovic, who was notably a professional football player by himself at the highest level.

Denis is highly qualified having Masters degree in Management from the University of Ljubljana Economics and Bussines School. He also obtained Masters degree in Sport Directorship from Manchester Metropolitan University Bussines School. He also holds UEFA PRO coaching licence from Slovenian FA. Speaks fluently English, German and languages of Western Balcan countries (Croatian,Serbian, Bosnian...).